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商品編號： 9-797-137 出版日期： 1997/05/08 作者姓名： Collis, David J.;Pisano, Gary P.;Botticelli, Peter 商品類別： Other 商品規格： 26p 再版日期： 2008/05/22 地域： United States 產業： Electronics manufacturing 個案年度： 1968 - 1997
商品敘述：
Traces Intel''s history and strategy from 1968 to 1997. Examines the company''s decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in the future.
涵蓋領域：
Strategic planning;Competitive strategy;Industry analysis;Competitive forces
相關資料：
Case Teaching Note, (5-699-032), 10p, by Gary P. Pisano
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